The Red Haze of Firearms


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  1. We struggled greatly with making this a global campaign instead of a national one. Using the slogan "Never Again" comes from the Stoneman Douglas movement and may not be able to reach global audiences who don't know as much about the movement. We originally made the background of the poster the same shade of blue used in ads for the March For Our Lives, but later decided to change it to a more thought provoking and eye-catching red to make it stand out. We were surprised how difficult it was to see out of our own terministic screens to make something people all around the world would understand, and not just Americans.
    Debbie, Isabel, Sidney

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